- Our Works
- SURE CHOICE CAMPAIGN
NIGERIAN HEALTHCARE EXCELLENCE AWARD WINNER 2023
Results
REACH
IMPRESSIONS
ENGAGEMENT
REACH
IMPRESSIONS
ENGAGEMENT
Challenge
The prevalence of me too products was creating confusion among consumers, negatively impacting trust, brand credibility, and product preference
Overview
Objective
To educate consumers on identifying authentic Procold products and combat the growing circulation of me too(counterfeit) alternatives in the market.
Overview
Challenge
The prevalence of me too products was creating confusion among consumers, negatively impacting trust, brand credibility, and product preference
Objective
To educate consumers on identifying authentic Procold products and combat the growing circulation of me too(counterfeit) alternatives in the market.
Our Strategy
Adway Africa designed a nationwide influencer-led awareness campaign that positioned Procold as the trusted and original choice for consumers.
Campaign Strategy & Creative Development
Developed the “Sure Choice” campaign concept, including the core messaging and creative direction, positioning the brand as the trusted choice for consumers.
Influencer Strategy & Management
Engaged Nafeesat Abdullahi, Kunle Remi, & Leo Da Silva as campaign ambassadors, managing influencer partnerships and leveraging their regional and national audiences to maximize reach, engagement, and campaign visibility.
Content Production
Produced a digital commercial focused on product authenticity, featuring all three influencers and designed to communicate the campaign’s core message in an engaging and relatable manner.
Digital Marketing & Social Media
Executed a multi-platform digital and social media campaign to increase awareness, drive engagement, and stimulate online conversations.
Partnerships & Stakeholder Engagement
Secured a strategic partnership with the Pharmaceutical Society of Nigeria to enhance campaign credibility and support healthcare outreach initiatives.
Public Relations & Media Relations
Generated earned media coverage through targeted publications and coordinated radio and television interviews to amplify campaign awareness.
