Adway Africa

Results

Expanded nationwide with visibility across southwest and Nothern regions & improved product awareness and recall.

REACH
0 M+
IMPRESSIONS
0 M+
ENGAGEMENT
0 M+

Expanded nationwide with visibility across southwest and Nothern regions & improved product awareness and recall.

REACH
0 M+
IMPRESSIONS
0 M+
ENGAGEMENT
0 M+

Challenge

The brand required a large-scale consumer engagement campaign capable of delivering both visibility and measurable market impact.

Overview

Objective

To increase nationwide awareness and drive product sales

Overview

Challenge

The brand required a large-scale consumer engagement campaign capable of delivering both visibility and measurable market impact.

Objective

To increase nationwide awareness and drive product sales

Our Strategy

This multi-state in-market activation campaign drove high-impact audience engagement through the production of two digital video commercials, localized radio jingles, and creative transit branding on buses and Kekes. The end-to-end execution included talent sourcing, comprehensive campaign management, and a dynamic “spot, tag, and win” challenge, all amplified by a strategic social media management approach.